AgeVolt for retail – charging that extends shopping and increases sales
Problem
- The charger is operated by an external CPO - the store has no control over the price or quality of service.
- The high price discourages customers - charging is more expensive than at home, the benefit disappears.
- A single stand, waiting in line - changing cars creates chaos and a bad first impression.
- Shopping fine – if you don't finish shopping quickly, you will be fined for occupying the station after charging.
- Complaints fall on the merchant – even though the service is provided by someone else, the dissatisfaction is associated with your brand.
Possible consequences
If charging is out of your control, not only will prices go up, but so will customer expectations. Imagine an inexperienced electric car driver who parks at your location, sees a €0.45/kWh tariff, and immediately checks the competition in the app. They discover that they can charge their car cheaper just a block away – and leave before they even enter the store. Those who wait will spend the first few minutes of their visit queuing at the charging station instead of browsing the shelves. When charging is over, but they are still paying at the checkout, they risk being penalized for blocking the station : a negative experience that is automatically associated with your brand, even though the service is operated by someone else.
In the long run, these incidents translate into decreased footfall during slower hours, lower average purchases , and loss of loyalty . A charger that was supposed to attract customers remains unused or takes up valuable parking space without adding revenue. Marketers lose valuable data because the external operator cannot connect it to the loyalty system, and you report disappointed customers instead of increased sales.
Solution
Caption
First, we will perform an energy audit and set up dynamic power management , so that charging does not increase the reserved capacity or the circuit breaker bill. The stations only need as much energy as the building is not currently using, or when the photovoltaic system sends surpluses. You can keep the price per kWh at the level of the domestic tariff or tie it to the amount of purchase (e.g. "over €20 - charge for free").
MyAgeVolt
We integrate MyAgeVolt Cloud into the parking and loyalty system - the customer presents the same card with which they collect points. With a single screen, you can set your own tariffs, happy hours, coupons or limited promotions without requiring an external CPO. Charging becomes a marketing channel: it attracts drivers during off-peak hours, keeps them longer during shopping, and shows them a green CO₂ reading when they leave, which strengthens brand perception.